You haven't heard of Facebook ? Wow, you must have either been marooned on a desert island or living under a rock. Facebook is a site that has set the social networking market on fire and raised the bar for all other sites.
With near 500 million active users and an Alexa traffic rank of 2 it is one of the most popular sites on the Internet with hundreds of millions of page views every single day.
Facebook is a tool that can help you to boost your business not only by making sales but by keeping in touch with your market and customer base. It's a great way to build a reputation within a niche and to generate a list of targeted potential customers (friends).
Facebook is primarily set up as a social networking site for regular people to interact, but they have recognised the fact that businesses are interested in using it and actively encourage them to do so with a host of applications and features designed to help you market your web presence.
How can you make Facebook work for you and your business?
Firstly you need to create an account. You really need to separate out your personal and your business accounts as you don't want the two to cross over. This can cause embarrassment if you are posting personal things and your potential customers view them.
Some people don't censor what they post on their own accounts and it can alienate potential customers.
Start a different Facebook account for each new niche you intend to work with. If you try and work in multiple niches with the same Facebook account you will have trouble retaining friends because many of your updates will not be relevant to them.
Your profile needs to be very good. It has to grab people's attention and make them want to be your friend. So, give it a great personality make over and make it personable. If people don't feel they can like you from seeing your profile, they won't add you as a friend.
You also need a picture on your profile. This will certainly help attract friends. You can either use one of yourself if you are working in your name or a stock photo or other picture if you are marketing with a pseudonym. Remember that the photo needs to be something that will draw people in and make it relevant to your niche. If you are looking to attract people who own dogs then a profile picture of you (or someone) with a dog will draw in a lot more friends.
Make sure that you complete all of your profile as well and make it keyword rich (without spamming) and attractive to potential new friends.
Once this is all set up you can start adding friends. Search for your keywords and add friends who are active and well known in that niche.
Once you have done this you can start adding their friends to your list and sooner or later many of their friends will start adding you when they see you in their suggested friends list. Remember that Facebook does have a limit to the number of accounts you can add every day so don't go wild!
Another good technique for making Facebook work for you is to create your own group of join groups relating to your niche. This allows you to interact with people who are in the niche and market yourself and your business.
If you own a blog then remember that you can syndicate your RSS feed from your blog into your profile. This can be very handy to help you build a great reputation and provide content to your friends. When you update your blog it will show in your Facebook profile, which means you could get more people through to your blog too.
Facebook is a valuable tool for any online business person and one that many marketers overlook due to lack of time or mis-understanding. Start using Facebook and adding friends and you may be surprised by how this can improve your online business and help you not only make sales but build a relationship and a long term sustainable business.
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I really enjoyed this, very helpful
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